I help businesses grow.
I'm Michelle Tran. I work with owners on where the budget goes, what an agency is actually doing, and whether those leads turn into customers. Most of that work is with dental practices and med spas in the US and Canada.
Strategy, oversight, and execution
Some businesses need a written plan. Some already pay an agency and want someone on their side of the table. Some need the website, the ads, and the landing pages launched. A lot of the owners I do this with run a dental practice or a med spa, where the number that matters is a patient who books and shows up.
Fractional CMO Services
Senior marketing leadership: the roadmap, the budget, and a monthly read on what the work produced, without a full-time executive salary.
Marketing Strategy
A written plan: who you want to reach, what to promote, which channels to use, and what to spend.
Marketing Operations & Oversight
Already paying an agency or freelancers? I sit on your side of the table and check that the work shows up in customers who booked.
Marketing Execution
Hands-on coordination: the website, the ads, the landing pages, and the campaigns, run against a plan.
A straightforward path to a working plan
Discover
I look at the business, the customers you want, your spend, and what you have already tried.
Plan
You get a strategy and a budget tied to customers who book.
Execute
I run point on agencies, freelancers, and your team so the plan happens.
Grow
Monthly reporting, then changes. The work gets adjusted as the numbers come in.
“I’ve worked with Michelle for over 12 years, and she has played a huge role in helping my practice grow. Her marketing strategies have helped us attract more new patients and increase our revenue. Michelle is honest, understands our business, and delivers results. I would recommend her to any business looking to grow, attract new customers, and get a strong return on their marketing investment.”
— Geoff, Kensington Dental Care
Recent thinking
What US Dental Practices Pay per New Patient
Recent US search data puts a dental lead around $73 or around $85. The patient who sat down is a different number, and it depends on which treatment they came for.
What Med Spas Pay per Consult
There is no national med spa cost per lead I will quote. The neighboring categories are far apart, and the consult that showed up is the only number that belongs to your clinic.
Google Business Profile for Dental Practices and Med Spas
The map pin often gets read before the ad does. If the hours, the phone, or the treatments are wrong, you are paying to send people to a listing that argues with your website.
How to Split a Dental Marketing Budget
Exams, implants, and Invisalign do not belong in one cost per lead. The split comes from the cases you can actually start, not from a template.
What Patients Ask AI About Dentists and Med Spas
Patients ask ChatGPT who takes their insurance, what a first visit includes, and who does the injections. If your pages do not say it, the answer comes from someone else.
Med Spa Website Pages to Have Before You Advertise
A clear ad can still die on a homepage that never says who injects or how to book. Put the page up before you pay for the click.
Questions owners ask
Who do you work with?
I help businesses grow. Most of my clients are dental practices and med spas in the US and Canada. I also work with other businesses when the problem is the same: marketing that is hard to connect to customers who actually show up.
Do you work with businesses in the United States?
Yes. I work with businesses in the United States and Canada. The consult is a video call, so you do not need to be in the same city as I am.
What happens on the consult?
We spend 30 minutes on the business, what you have already tried, and the numbers you can pull: spend, leads, and who booked. You leave knowing where I would start.
What do you need to start?
Last quarter's marketing spend if you have it, an export or a login for the ad account if one is running, and what you want more of. For a practice, that is the treatments you want more patients for. If the numbers are messy, the first job is getting a clean read.
Bring last quarter's numbers.
On a 30-minute consult we look at spend, leads, and how many of those leads booked.
Book a 30-minute consult